People usually cycle for a vital and healthy future. Who are the future and for many also the motivation behind investing? Those are (their) children. That is why a unique incentive has been devised for the (grand) children of the Binck target group.

We have show BinckBank’s new brand idea ‘supporter of independence’ from a cyclist’s perspective.

BinckBank’s goal was to bring independence and cycling closer together. A children’s bicycle with training wheels! Just like BinkBank, training wheels support future investors on their way to independence.