Abbot Kinney’s believes that dairy has expired. So we used the white moustache from the iconic ‘Got milk’ campaign to advocate the necessity of change.

We asked 3 brand ambassadors to share their strongest motivation for flipping to plant-based dairy. We told their story in 7 spread impact serie in lifestyle magazine &C. Resulting in three different reasons (health, sustainability & animal welfare) and one clear message: ‘Flip your standard’.