At the end of August 2020, We received a letter from the Dutch and Belgian Dairy Associations (NZO & BCZ). In it, they were addressed on the alleged unlawful use of the word ‘yoghurt’ on their website and social media accounts. This got us thinking.

We took another look at the word “yogurt” and made a rigorous decision. We call now plant-based alternatives to yogurt ‘yog’, without the ‘hurt’. Why? Abbot Kinney’s products are cruelty-free and a lot less painful for the planet and your health. Abbot Kinney’s is grateful to the dairy lobby for their letter and decided to respond publicly. We jointly introduced the word ‘yog’ and called everyone to join the movement. Let’s flip to ‘yog’, and skip the ‘hurt’.