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Garcia_brandbook
ROLE: Concept , Creative direction
CLIENT: Garcia Jeans

Garcia Jeans
A product with character

Dutch fashion brand with a Mediterranean soul. Born 1977 in the Blue Valley Urbania, Italy. Garcia is a brand for relaxed and confident individuals looking for a life filled with excitement, enjoyment and character — something we call the good life.
 
I was challenged to develop a brand book for Garcia women.
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