ROLE: Concept, Art direction CLIENT: Mercedes-Benz
Mercedes-Benz Select & Drive
For Mercedes-Benz Select & Drive, I created a detailed brandbook that brings together all the leasing products and services into one clear, easy-to-understand package. The goal was to make it simple for customers to see the benefits and flexibility of the brand’s leasing options. I ensured that the visuals and messaging matched Mercedes-Benz’s premium image, making the information professional, consistent, and straightforward.
This brandbook helps communicate the value and convenience of Select & Drive to the target audience.